Naff

NaFF is a Brussels based music label and artist management agency. NaFF has only one aim: Musical survival of the wicked! After a change of management, it was time for NaFF to revamp its visual identity wholly. First step: a bold new logo, representative of Naff's impact on the Belgian music scene. They came to me with a very specific ask: to project a new, unique and daring image onto anyone who would stumble upon them. We selected a very unique font, a bold color pairing, added some grit with grain and made sure that even reduced to its simplest form (an all white logo), NaFF's identity shone through.